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Below you will find a selection of helpful books to learn more about effective campaigns, successful newsletters, one-to-one permission email marketing and more.
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Permission Based E-Mail Marketing That Works |
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Permission Marketing |
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Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it.
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Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials.
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Net Words: Creating High-Impact Online Copy |
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E-Newsletters that Work |
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Net Words makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
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Full of practical information... the how-to guide for small business owners who have thought about doing a newsletter.
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Persuasive Online Copywriting: How to Take Your Words to the Bank |
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Email Marketing for Complex Sales Cycles
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This gem of a book offers the most comprehensive (and immediately useable) information on "how to make your website profitable" in the fewest amount of pages possible.
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A great resource filled with practical and functional ideas, techniques, and tactics that make sense, are easy to implement. You'll learn how to use email marketing triggers and auto responders to automate our follow-up.
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