4 Critical App Features to Boost your Email Marketing Efforts

If you give a monkey a wrench, a spanner and a can of oil have you created a mechanic? No, you’ve created a greasy public safety hazard.

The tools make the man, but if the man doesn’t know how to use the tools you just have a man who looks like a tool.

That’s why it’s important to know about every tool at your disposal for success, and an email marketer’s tool is his email service provider. The process of managing a successful email marketing campaign can be a simple, streamlined experience if you know about the tools that are critical to achieving success.

However, for some users, the functions in the application can be more confusing than a Freudian consultation session and cause just as much frustration, heartbreak and tears. That’s why this blog post will outline the four most important functions to go from marketing monkey to  emarketing extraordinaire!

Reports Mean Results

“The unexamined life is not worth living.”

I don’t think Socrates could have possibly imagined email marketing without the use of copious amounts of certain substances, but likewise…

The unexamined email is not worth sending.

If you are not examining the results of your efforts, you have no idea if you are hurting or helping your marketing campaign! You could be a cat playing with a bird only to find out that the bird is an ostrich.

SharpSpring Mail + has an extremely advanced report function that has unique features such as heat maps, geolocation data and integration with segmentation (more on that later).

Taking control of your reports mean taking control of your marketing.

Super Segmentation

While a terrible name for a hero, segmentation can save your email marketing campaign from certain doom!

Segmentation allows for the email application to take advantage of relevant information about the people you are sending your mail to such as age, gender, location and other characteristics. Chances are, the segmentation tool remembers your mother in law’s birthday more often than you do.

The SharpSpring Mail +’s segmentation tool gives you a straight shot to multiple target markets and it’s as accurate as ever.

While other emarketers are taking a shotgun and hoping for the best, segmentation offers the precision of a sharpshooter to maximise results.

List Clean Up

Getting added to a blacklist spells out an immediate demise for an otherwise promising email marketing campaign. With more and more users reporting spam everyday, marketers are being forced to become more resourceful or be left behind with the door salesmen of the 40s.

Making matters more grim, this isn’t a war against man alone anymore – it’s against man and machine.

Web based email clients transform inactive email addresses into spam traps for email that keeps being sent to the address and automatically report the sender as a spammer. In addition to this, advanced spam filters are becoming more and more aggressive, sending any email that even seems a little like a spam to the abyss of the spam folder.

Fear not! The SharpSpring Mail + application has a one click solution to this problem in the form of the list clean up feature. This feature scans how many of your contacts are active, how many of your emails are not being read, how many are getting bounced and removes those contacts from your mailing list so you don’t have to.


It’s easy to get lost in all the options available to the modern emarketer.

Social Media, mobile functionality, email marketing, Search Engine Optimization – these phrases involve more questions than letters! Being intimidated by this is understandable, but not acceptable if you want your email to survive and thrive in the inbox.

Our application offers a shield for this onslaught of techno jargon and new age intimidation: The Campaign feature.

This feature combines mobile, social and email into one easy to manage platform – a headquarters for your emarketing efforts if you will. The Campaign Feature allows for advanced trigger responders, automated scheduled sends and quick reports on the results of the sends.

Did any of you readers find out about this before? How do our features stack up to anything you have used in the past? Let us know in the comments below!

  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.