Spam. There it is, the big S! It’s a word feared by email marketers, the ‘he who shall not be named’ of direct marketing. Well, it doesn’t have to be.

Spamming is classified in many ways, but think of it as the mail you get in your mailbox at home. Once a week someone comes along with a bag full of papers that are of absolutely no use to you, yet they still get stuffed into your box. It basically works the same for emails. Certain people’s sole purpose is to clog up our inboxes.

Each and every email provider has mechanisms in place to ensure that users don’t get spammed; and therein lies the problem. Here you are with the best of intentions building great newsletters and what happens…your mail gets banished to the spam folder.

Never fear, here’s how to make sure you don’t get blacklisted as a spammer – yes, you actually get put on a list. First and foremost – be relevant. Do unto others, know that saying? Make sure that what you say in your subject line relates to the rest of your mail. Secondly – and here’s the humdinger – you must be absolutely sure that you are sending to opt-in subscribers. People that have given you their details and asked for correspondence, makes sense doesn’t it?

Also, have a look at these next few words; while by no means exhaustive, the following are sure to trigger the spam filters: 100% FREE, No Fees, Click Here, Amazing, Risk Free. Basically anything that says free and anything in CAPITAL LETTERS. If by the end of this you are still a bit unsure of whether or not your mail could be seen as spam, SharpSpring Mail + has a brilliant spam checker that will help you out.

While steering clear of certain key words to avoid the spam trap, there are some you need to keep in mind when trying to get through to the priority inbox. You know, that Valhalla of emails – where the most popular ones end up. Priority looks at the words in mails that are opened most often, senders you reply to most often…basically your favourites; and then sorts all your mail accordingly. Keep this in mind the next time you’re compiling emails.

Head on over to the help center for more info on spamming.

Assuming you’re not a spammer, get back to us with any concerns or questions – just comment below.


  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.