You signed up for our advanced email marketing services because you want to be ahead of the pack, with an email marketing campaign that achieves outstanding results and email newsletters that’ll knock the socks off ‘em.
But designing is harder than it looks - at least, it used to be…

In an effort to simplify the process of creating a html email newsletters, we’ve released a brand new drag-and-drop editor!  It’s been live in a few test accounts for a few weeks, but today we launched it internationally on all our English GraphicMail sites.

The new drag-and-drop editor is targeted specifically at those clients who do not have HTML knowledge or aren’t familiar with design tools.  This wizard editor will make your life a whole lot easier.  Simply choose one of the drag-and-drop templates which have all been designed in neat blocks, and edit each block as you like.  You can insert images, move it around, or keep it simple.

You’ll find it in your account under Neswsletters > Create– play around with it and let us know what you think!

Video 7


Subscriber segmentation - you know what this is.  Or you think…  Well, it’s when you - okay, you take a segment and…  No, no that’s not it, wait…
Still not quite sure yet, hey?  That’s okay, we find many of our clients, particularly novice email marketers, think they understand all our features, but when it comes to it they’re not sure how to implement them.  They loose out on all the amazing power tools we offer!

The videos you’ve been watching this past week were all produced with the aim of making our services even more accessible to you.  And so, as you’ve probably guessed, the latest of our GraphicMail videos is about Subscriber Segmentation.  Segmenting your mailing list means you group various contacts together according to specific criteria.  The video gives you a more detailed explanation of how to do it and what it means for your marketing campaign.  It’s targeted email marketing at its best.

This may be the last in our series of video blogs, but don’t for a moment think the fun stops here!  The six videos we’ve blogged about this past week are but the first - we’ll have more for you in April.  Happy viewing!

Video6

You’ve heard the buzz around our FeedMail service – you even think it sounds impressive, this RSS to email thing.  However, it sounds like more time and effort spent on email marketing and you really have other business to get back to…  Don’t despair!  Give us a few minutes and we’ll have that ball rolling for you.

Our renowned FeedMail service let’s you send RSS feeds (that’s a live newsfeed on the latest activity in your blog or website) straight to email.  It’s like a mini-headline that is sent to your subscribers’ inboxes and they can then click on the link to your blog or website if they want the full story. 
Your readers can be constantly up to date on your latest happenings, services or promotions, while you’ll have broader more targeted contact with your subscribers over a wider range of communication channels.  It really is a win-win situation.

Of course, we’ve very conveniently put together a video showing you how to operate FeedMail!  It explains the service and you can see where to find it all in your account.  Who could ask for more?  It’s the couch potato’s way of learning how to keep subscribers up to date.

Video 5

Watch the Oscars last night?  We’re picking up where we left off last week and continuing our own celebration of film with our GraphicMail videos!

As part of our new series of email marketing videos we’ve included one specifically on TriggerMail.  We told you all about the new TriggerMail feature we launched last month, but now you can actually see how these advanced autoresponders work.

TriggerMail was developed to save you time, right? So instead of trying to figure it out on your own, why not watch this brief TriggerMail introductory video to see exactly how it works and what you can do with it? It shows you where to find TriggerMail in your account, how to set it up and what it can do for you. 


Like it?  The new buzz around email marketing is all about incorporating video into your emails.  Did you know that you can also include a still shot of a YouTube video in your emails?  Hop on the bandwagon and see how your subscribers respond.

Video 4

You’ve created a newsletter, sent it out, and did your best to ensure optimal deliverability rates.  You pat yourself on the back, think “I’ve got the hang of this” and merrily continue to send monthly newsletters, impressed by your new-found   email marketing skills.  This is when we tap you on the back to say “Not quite done yet, tiger”.

Of all the value-added services our email marketing platform provides you with, our comprehensive reports and statistics are possibly the most important.  Each time you send an email newsletter we give you a full statistical report on how your emails were received, for instance how many of your subscribers received, opened, or followed a link in your email (plus much, much more).  Reading these reports is one of the most important things you can do for your email marketing campaign, because it tells you where you went wrong so you can tweak your approach and improve in future campaigns.

This video shows you exactly how to do just that!  It shows you where you can view the reports and where to find all the different email metrics, and gives you some tips on how you can improve on them. 

If there’s one thing we know about our clients it’s that they want results – so have a look at this one and learn how to read yours.

Video 3

Deliverability - what a mouth full. Yet, it’s just the process of getting your emails into your subscribers’ inboxes. Well, maybe not “just”. Deliverability has always been a concern for email marketers, but the constantly changing landscape makes it even harder to ensure great delivery of your email campaigns.

We'll be honest, no email marketing platform can guarantee 100% inbox delivery.  Your reputation, and by that we mean the quality of your message and your readers interest in it, is the best antidote to delivery.  Every time someone opens your email or clicks on a link in your emails it improves your reputation.  Every time they complain it harms your reputation.

So how do you keep current on changes to ISPs, ESPs, legislation, opt-in, open rates, click rates and opt-out? What are the latest best practices? Do you know fact vs. fiction when it comes to email deliverability? Do you know your own deliverability rate?

Spend a worthwhile 3 minutes with email deliverability guru GraphicMail, who will give you an overview of Yahoo, Comcast,  Roadrunner and other major feedback loops, the CAN-SPAM Act, permission methods and sender authentication.

Did you know?

GraphicMail is a member of ReturnPath, the EEC and Truste.

Video 2

How did you like yesterday’s video, our new email marketing tour?  Makes for some fun, informative entertainment behind your desk, doesn’t it?  Well, we think the next one in our series of video tutorials should be very useful for all aspirant and accustomed email marketers.

This one’s all about newsletter templates.  Say you’ve signed up, you’ve set up a mailing list, you know what you want to say… and then you hit blank.  Great, you want to send out email newsletters, but how do you make one of those?  And how is it going to look?

Newsletter templates have to convey so many things!  Sure, content is important, you have to get the right message out after all, but the frame it’s presented in is equally important.  The look and feel of your emails has to be consistent with your brand image so you don’t only attract once-off sales, but a loyal customer base.  It needs to simultaneously be visually exciting and easy on the eye, so your subscribers will actually read it.

Our latest GraphicMail video, Free newsletter templates, gives you a quick glance at how you can get a template; whether it’s importing or creating a template, to using one of our free templates; and what you can do with it once you have one.  It takes less than two minutes of your time and should set you on the next step in creating your campaign.

We’re hoping these email marketing videos will save you time and make life a whole lot easier – and it’s so much more exciting than reading a brochure, isn’t it?

Video 1

So you’ve been getting all these emails about GraphicMail; or you’ve been hanging around our site figuring out what we’re all about; or maybe you’re a bit in the dark about all these new email marketing features we’ve launched recently.  Perhaps you subscribed to our newsletter or signed up for a free trial account, but just never quite got round to actually checking out our website…

GraphicMail’s decided to step into the spotlight with some funky videos!  (They really are funky, wait till you see the graphics…)  Each video takes less than five minutes and they cover various aspects of our service – we’ll be telling you a bit more about each one every day for the next week, similar to how we introduced you to TriggerMail.   What’s easier than kicking back with a coffee (or some popcorn if you want to go all out) and watching a quick movie to find out all you need to know about email marketing services. 

You might want to start off with the Introductory Tour:  It tells you a bit more about how you can use email marketing, what it can do for you and what we can offer you.  You’ll get a bit of insight into our various packages and features, all accompanied by a very, very sexy voice and images that’ll show you it’s not nearly as scary as it sounds. 

All the videos are available on You Tube, but we’ll provide links directly to each video as we tell you about them.  Don’t forget to keep watching this space all week!

Now run along and get your popcorn - and listen out for those little background sound effects…

You’ve seen the first two new home pages and here, last but not least, we have the third!

This one took a bit more tweaking…  It’s targeted specifically at those agencies or individuals out there who want to fast track their business to the next level of success – by reselling or re-branding the GraphicMail product.  It’s worked for many of our clients and after consistent feedback from clients who are passionate about the GraphicMail system, we thought there might be more of you out there who would like to boost your revenue using the system as your own.  Just sign up with us, take the GraphicMail software and give it your mini make-over, dressing it up any way you like!

Branding GraphicMail as your own allows you to provide your clients with all the value-added services we give you (and you’ll have access to our GraphicMail support, just in case you ever feel you might be in over your head).  We’ve been offering this service for ages, but decided to shout it out on this new home page.  Still featuring the design improvements of our first two looks, this third little number gives you links to all the information you need on how to become a reseller, from tutorials and signing up to case studies showing you how it’s worked for others. 

Like we said in our first home page blog, it is time to put the targeted communication theories we preach into practice on our new home pages.  We’d like to hear your thoughts, so let us know which one of our three new looks work best for you!

We’ve been flaunting the first of our three new home pages for about two weeks now and gave you some time to get used to our new look.  Now (after much anticipation) it’s time to, as promised, reveal the next two outfits in our newly re-modeled look, home pages 2 and 3:

We think of this one as ‘Home – Start Today’ and, as you can probably guess, the aim is to give you a GraphicMail quick start. 

Now we know you may be an old hand at this email marketing thing, but think of all the poor, unfortunate souls out there who aren’t.  We feel it is our duty to reach out to them and include them in this exciting, speedy, efficient and effective marketing world of ours!  And what better way to pick up new relationships than with a bit of flirting…
Designed to flaunt, the top banner features links to articles that will provide you with reasons to incorporate email marketing and teach you how get started.  Of course our free trial and tour of GraphicMail are still there and probably even more in your face! 

We didn’t let all the design improvements we made pass you by on this one either:  You can still find the same features as on our classic new home page, such as the clear Member login, horizontal navigation, the improved search function and the links to our social networking sites.  It’s just as easy and efficient, but is aimed at all the email marketing newbies out there, giving them quick access to all the information they need to get them started. 

What do you think?  Post your comments.