An email marketer without a mailing list is about as useful as a trap door on a lifeboat.

In order to keep your campaign afloat and not sink faster than the Titanic, you need to keep growing and maintaining your subscriber list – or you risk hitting the iceberg of blacklists or the sharks of insolvency!

This post will be your lifejacket in a sea of uncertainty. Read on to find some tips to grow your subscriber list and keep it sailing to success.

Face Value = Email List Value

Remember – solid trust is usually built through handshakes, not email shakedowns.

Host an event to meet current clients or potential clients and pass around a register with basic information on which includes their email address. If people are given a list of blanks to fill out, more often than not they’ll fill it out – especially if they’re in a room where others are doing it!

Through this tactic, you’ll not only grow your mailing list with an influx of addresses, but you’ll gain reliable subscribers. These are people who have met you in person and thus already have a foundation for a solid relationship.

Give your customers face value by showing your face and not hiding behind a keyboard and people will then be likely to respond positively.

Use Competitions to Win your Electronic Mailing List

People love winning. They also love free stuff. Combine these two facts and you have a recipe for email list building!

Create a competition where people need to subscribe to your newsletter to enter. If your competition is publicized enough, you’ll be reeling in tonnes of addresses. Be sure to make the prize related to the product or services you offer in order to attract the most relevant subscribers for your mailing list.

Creating a competition also has the great side effect of getting your brand promoted and shared by consumers by their own accord – the best kind of exposure!

Get the Most Out of Your Website

While many emarketers use their website as their main focus when trying to grow their mailing list, most do not take full advantage of this resource!

A simple inline overlay can achieve as much as 36% more subscribers, according to a study by Conversion Voodoo, by simply asking visitors to enter in their mailing address for future offers and promotions.

Another popular option is to include a coloured bar that hangs on the top of your website with the option to subscribe. This bar follows the customer as they scroll down the page allowing the reader to subscribe when they find something they like. This removes the effort involved of finding the subscribe page.

You can find software that offers this at HelloBar and ViperBar – try them out!

Once you have a healthy email list, you have to take care of it while earning the most out of it.

SharpSpring Mail + has options for every business to take advantage of their mailing lists while keeping it growing.

Take a free trial, or check out our flexible pricing plans and get the most out of your contacts list today!

Contact us for a quote!

 


  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.