Excluding seeing grown men chase Pokemon around with their cellphones, nothing makes me more sad than seeing generalized emails in my inbox trying to sell me something I have no interest in. What’s sadder is that as a marketer myself, I know that these people are catching fewer leads than a Pokemon Go player catches hot dates.
How do I know this? Well, taking a look at my inbox, I can tell you that being a twenty something male I have no interest in buying makeup and baby food (unless someone knows something I don’t), even if they are 20% off at my favorite pharmacy.
In this day and age, it’s shocking that many digital marketers still are not customizing their email marketing and promotions to their subscribers, and instead opt for email blast tactics in the hope that the right email finds the right person.
The Reality of Email Segmentation
The good news is that email list segmentation is a proven strategy.
According to a Lyris Email Optimizer Report from emarketer, 39% of marketers who segmented their email lists experienced higher open rates, 28% experienced lower unsubscribe rates and 24% experienced greater revenue.
However that doesn’t mean there isn’t a problem. Most marketers simply don’t have the time or resources to make regular email segmentation a reality. They’re too busy focusing on new campaigns and analytics.
And most subscribers don’t have the time to sift through thousands of emails for the relevant ones. They’re probably too busy catching Pokemon.
So what’s the answer?
Introducing Automated Email Segmentation
The best things in life are free, but for everything else there’s automation.
That’s right – you can automate the entire segmentation process with SharpSpring Mail+ making your life easier and your sales cycle shorter.
Here’s how SharpSpring Mail+ helps you to segment the smart way.
Customized Form Builder
In order to send relevant emails, you need the right data and to get the right data, you need the right information.
SharpSpring Mail+ offers custom forms where email marketers can add any field they want, allowing you to capture contact information that’s important to you. This information can then be used to build static or dynamic lists based on contacts’ profiles.
The typical kind of information you should be looking for include:
- Past purchases
… and anything else that is relevant to your business. But that’s not the only trick SharpSpring Mail+ has to offer.
Dynamic List Builder
Like I mentioned earlier, even if marketers have access to an easily customizable form builder, they simply do not have the luxury of time to actually segment the information into relevant lists while still keeping up with the challenges of email marketing.
SharpSpring Mail+’s dynamic list builder automatically adds contacts to your mailing lists as they meet criteria (like the details above) set by you – and it’ll automatically add and remove contacts based on the actions they take, such filling out a form or visiting a specific page on your website.