Why does email marketing perform so well? If it really is so cost effective why do so many claim that it simply doesn’t do as well as what the stats say it does?

Well, the reply is short: many businesses get their email marketing incorrect and make silly but easily corrected mistakes.

The jury is out: email marketing is successful… However; you have to be careful to act on it correctly, assuming you want positive sales and leads. Sending emails can be like a billboard advert that says “BUY NOW”, without enticing customers as to why they should act on this.

You shouldn’t send out newsletters and bulletins and then merely carry on either. No, email marketers play an important part in guiding clients from end to end of the sales procedure, so they either end up at a specific site page purchasing or in a sales executive’s inbox as a solid lead.

You only have a few moments to get the attention of the audience, once you get into their inbox. Make the most of those seconds to turn them into minutes; and possibly even sales.

Be clear with your intention

As quickly as you can, be sure to invoke what you’re offering and why its of any use or benefit for the consumer. Whether it’s a cellphone offer or a holiday package. Be concise, clearly communicating to clients on their level. Do not use jargon terms. Use points they can relate to. Also be clear about subsequent phases, directing them towards a call-to-action and cultivating them to action the process.

Be clear with your design layout

Your message design should be as flawless as your email content. Avoid disorderly designs or a layout that counters your message as opposed to complimenting it. Allow the design to be as simple and direct to see as the content is. Especially links and buttons. Make sure the design permits the customer to easily follow call to action and inspires them to act.

Stop being regal

Forget sending info-driven emails that are cluttered; they don’t appeal to audiences by and large. Clients need to have a bond with you and not addressed as a superior being. So write from one human being to another. Making use of words such as “you”, “me” and “we”, even if you are writing to them from a large corporate organization.

Have a specific message in every email

Make a point of having one specific message that you would want the audience to take to heart. Whether it’s directing them to a page site and making use of a new feature or to purchase a product on sale. Simply ensure you have something in EVERY single email because you are subconsciously training your readers to take action when you bring it to their attention!

Write about everything relatable!

Many business owners compose unbearably mind-numbing and dull emails that are nothing more than exhausted appeals for people to buy their products or make use of their services. Comprise all varieties of subjective material about lifestyles and anything else that is relatable, including current happenings, trends and applicable material to you and the industry you are in.

Be practical in your sales conversion

Be sure that your transition from email campaign to website is continuous as can be. Any resistance allows a consumer to have a cause to stop the process you have laid out. Have a constant dialogue, message, design and use of pictures from start to finish. Create a landing page clearly related to the email as possible so that there are no breaks between links from the call-to-action in the email to the landing page.

Implement these simple guidelines for clear improvements that will only benefit your email marketing program as well as your entire sales funnel to develop into a more appreciated aspect of the entire online marketing progression, guiding people from inbox to check out.

Don’t forget, you are attempting to create a relationship with your clients and it is integral to do so by creating a personality to interact with. Truth is, email marketing is consistent, immediate and cost-effective.

 


  • Author: maryka.burger

  • Maryka has worked across multiple industries ranging from hard news journalism to digital tech companies and advertising. She is an expert at building online presence, and offers a wealth of knowledge on digital marketing, social media and automation trends to agencies and digital start-ups.