Books

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At a time when people are sceptical of most email campaigns and reluctant to hand out their email addresses, it's becoming increasingly harder for legitimate marketers to distinguish their emails from spam. Not anymore...

Advanced Email Marketing

Advanced Email Marketing

Email is conceptually brilliant: personal, interactive, low cost, high speed, and dynamic. Yet there are a few steps to be taken between knowing that email is a powerful marketing tool and proving it.

E-Newsletters that Work

E-Newsletters that Work

Full of practical information, this is a how-to guide for small business owners who want to launch their own newsletter.

Persuasive Online Copywriting: How to Take Your Words to the Bank

Persuasive Online Copywriting: How to Take Your Words to the Bank

This gem of a book offers the comprehensive and practical information on ‘how to make your website profitable’ that can be implemented immediately.

Email Marketing for Complex Sales Cycles

Email Marketing for Complex Sales Cycles

A helpful source filled with practical and functional ideas, tactics and techniques that are easy to follow and implement. It teaches the reader how to use email marketing triggers and auto responders to automate their follow-up communications.

Permission Based E-Mail Marketing That Works

Permission Based E-Mail Marketing That Works

Email is conceptually brilliant: personal, interactive, low cost, high speed, and dynamic. But there are a few steps to be taken between knowing that email is a powerful marketing tool and proving it.

Permission Marketing

Permission Marketing

Seth Godin, offers his top advice for advertising in Permission Marketing. Godin advocates that businesses cannot depend solely on traditional forms of ‘interruption advertising’ in mailings, magazines or television and radio commercials.

Net Words: Creating High-Impact Online Copy

Net Words: Creating High-Impact Online Copy

Readers learn how to instill a business with a distinctive on-line ‘voice’ and use it to build lasting relationships with customers, close sales and increase market share.