White Papers

Learn effective email marketing

Packed with best practice tips and professional advice that will help you succeed with your email and mobile marketing campaigns. Click the download button to receive the PDF.

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Types of Email Drip Campaigns

Author:
Mark Brown
Pages:
15

Drip campaigns are a great tool for any emarketer! From novices sending out newsletters; to veterens leading their own marketing team, email drip campaigns have something you can use! Find out the various types and what they can accomplish in this white paper!

Automated Mail - Results and Tips

Author:
Mark Brown
Pages:
13

Marketing automation leads to more and better leads, improved marketing
productivity and better conversion rates. Find out why you should automate your email marketing and what you'll need to make it happen! 

Email Design with GraphicMail

Author:
Mark Brown
Pages:
14

Read this white paper to get a basic understanding of the best practices when creating a responsive newsletter.  

Security and Privacy with GraphicMail - 2014

Author:
Mark Brown
Pages:
10

Learn how GraphicMail gathers, protects and secures your information.

Turning Clicks into Customers

Author:
Mark Brown
Pages:
9

Email personalization has the power to transform your campaign if you use it correctly. Correct use of personalization tools creates engagement and interest from your readers. This guide highlights how email marketers can get the most out of their personalization tools.

Improving your Email Marketing Campaign

Author:
Mark Brown
Pages:
9

If you're not tracking your progress and testing new ways to generate business, how can you expect your company to grow? This whitepaper goes over the importance of using report and test features and how to make the best of the data it provides.

Email Marketing Subject Line Creation

Author:
Mark Brown
Pages:
8

The subject line is the first point of interest for prospective clients. It's often the deciding factor of whether a recipient opens your mail or discards it! This guide will highlight some tactics and strategy that you can use to improve your subject line's performace. 

Email Marketing Content Creation

Author:
Mark Brown
Pages:
11

This document provides valuable tips and tricks on how to write compelling email marketing content. It covers how to format your email copy, how to avoid spam filters and how to use marketing concepts in your text.

Sender Reputation

Author:
Mark Brown
Pages:
12

Sender reputation can be destroyed quickly and easily if you're not careful! This whitepaper will show you how to build it, protect it and maintain it!

Guide to Deliverability

Author:
Mark Brown
Pages:
8

Deliverability is a complex subject, but one that is important for all email marketers. This guide attempts to simplify the process and explain the terms every email marketer should be familliar with.

 

All about testing

Author:
Parker Unruh
Pages:
23

Don't let your email marketing efforts go to waste. Testing your campaigns is the best way to improve results! We explain how to test and why it's so critical for email marketing success.

Mobile Marketing: Getting Started

Author:
Wikus Engelbrecht
Pages:
21

Mobile Marketing is the new frontier for e-marketers. We offer great basic guidelines on how to get started on your mobile campaigns.

Industry Metrics

Author:
Mark Brownlow
Pages:
38

Benchmark email marketing stats offer a glimpse into the performance of the industry across various sectors. This report covers delivery, open and click rates for 22 industries.

Email marketing via social share

Author:
Barbara Ulmi
Pages:
23

With pretty much every individual and business on social media these days, shouldn't your newsletter be too? We show you how to reach more readers and profit from social share tools.

Getting your emails delivered

Author:
Mark Brownlow
Pages:
26

Spam, bounced mail, sender reputation - help! We'll take you through the terminology, techniques and tactics you need to know about to make sure your readers receive your email newsletters.

How to build your mailing lists

Author:
Mark Brownlow
Pages:
14

Effective email campaigns start with your mailing list. We give you best practice tips on how to build a relevant mailing list and the do's and don'ts of acquiring quality email addresses.

Take your small business online

Author:
Barbara Ulmi
Pages:
12

With so many online communication channels to choose from it's easy for a small business owner to get overwhelmed. We offer you some guidelines on how to promote your business online.

The ABC of email marketing

Author:
GraphicMail Marketing
Pages:
8

Do you remember how exciting and nerve-racking that first day was? Email marketing can be as daunting. Use our ABC primer as your cheat sheet and get straight A's for your campaigns.