Email personalization has the power to transform your campaign if you use it correctly. Correct use of personalization tools creates engagement and interest from your readers. This guide highlights how email marketers can get the most out of their personalization tools.
Learn effective email marketing
Packed with best practice tips and professional advice that will help you succeed with your email and mobile marketing campaigns. Click the download button to receive the PDF.
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Turning Clicks into Customers
Improving your Email Marketing Campaign
If you're not tracking your progress and testing new ways to generate business, how can you expect your company to grow? This whitepaper goes over the importance of using report and test features and how to make the best of the data it provides.
Email Marketing Subject Line Creation
The subject line is the first point of interest for prospective clients. It's often the deciding factor of whether a recipient opens your mail or discards it! This guide will highlight some tactics and strategy that you can use to improve your subject line's performace.
Email Marketing Content Creation
This document provides valuable tips and tricks on how to write compelling email marketing content. It covers how to format your email copy, how to avoid spam filters and how to use marketing concepts in your text.
Sender reputation can be destroyed quickly and easily if you're not careful! This whitepaper will show you how to build it, protect it and maintain it!
Guide to Deliverability
Deliverability is a complex subject, but one that is important for all email marketers. This guide attempts to simplify the process and explain the terms every email marketer should be familliar with.
All about testing
Don't let your email marketing efforts go to waste. Testing your campaigns is the best way to improve results! We explain how to test and why it's so critical for email marketing success.
Mobile Marketing: Getting Started
Mobile Marketing is the new frontier for e-marketers. We offer great basic guidelines on how to get started on your mobile campaigns.
Benchmark email marketing stats offer a glimpse into the performance of the industry across various sectors. This report covers delivery, open and click rates for 22 industries.
Email marketing via social share
With pretty much every individual and business on social media these days, shouldn't your newsletter be too? We show you how to reach more readers and profit from social share tools.
Getting your emails delivered
Spam, bounced mail, sender reputation - help! We'll take you through the terminology, techniques and tactics you need to know about to make sure your readers receive your email newsletters.
How to build your mailing lists
Effective email campaigns start with your mailing list. We give you best practice tips on how to build a relevant mailing list and the do's and don'ts of acquiring quality email addresses.
Take your small business online
With so many online communication channels to choose from it's easy for a small business owner to get overwhelmed. We offer you some guidelines on how to promote your business online.
The ABC of email marketing
Do you remember how exciting and nerve-racking that first day was? Email marketing can be as daunting. Use our ABC primer as your cheat sheet and get straight A's for your campaigns.