Which is email marketing tool is best for your business: mailerlite vs convertkit
We all know that marketing is an essential step when it comes to growing a business.
Today, technology has made this process more effective in several ways, including the ability to reach out to different people globally with just one click and just the fact that it’s easier to interact with customers and get feedback once you put out a product.
Today, we have so many email marketing service providers; however, for this article, we are going to focus on mailerlite vs convertkit.
What is mailerlite?
Mailerlite is an email marketing platform that came out in 2005, that allows its users to manage email campaigns, design landing pages, as well as allow businesses to interact with their subscribers through pop up options. This software offers 24/7 customer care support. Additionally, users can integrate this software with web services such as WordPress and Zapier.
What is convertkit?
Convertkit is a more recent email marketing service that was developed in 2015 to target both beginners and advanced creators. According to the founder Suzi Whitford, the software’s incentives have enabled her to grow her subscriber list to a whopping 50,000. Some of its features include automated emails, tags, and segments and the ability to integrate with web services such as Gumroad and teachable.
How much does mailerlite cost?
mailerlite pricing mechanism is perhaps its best feature compared to other email marketing tools. For a business that has just started and has less than 1000 subscribers, the service is completely free. Even better is that during this period, you can access all their features such as landing page builder, A/B testing, as well as form builders. However, at this stage, you can’t access 24/7 customer care or Auto Resend. Once you reach 1000 subscribers, the monthly fee is ten dollars, and the highest amount is fifty dollars once you get to 5,000 dollars.
How much does convertkit cost?
Convertkit pricing only offers a free 14-day trial, and once this period is over, you are required to pay an initial convertkit subscription fee of $29 monthly if you have less than 1000 subscribers. The monthly fee will automatically shoot up once your list of subscribers grows. For instance, someone with 20,000 subscribers must pay $179 for them to continue receiving the benefits.
How to use mailerlite
Mailerlite has a simple interface, and the dashboard menu displays all statistics such as a monthly view of your email campaigns, active subscribers, forms, your current plan as well as your automation stats. Each menu has a button that allows you to act. Additionally, their help menu has an FAQ section for all the menus that gives you a step by step guide on how to use this platform.
Mailerlite reviews indicate that it has a 4.5/5 rating on Capterra. This is because of its overall simplicity and variety of features.
If you are planning on sending automated emails to your subscribers, you can use mailerlite automation tutorials to get acquainted with the process. On your screen, click the automation tab, and you’ll see a button on the right for creating a new workflow. Here you have the option of sending a repeated workflow for every subscription or when a subscriber opts to cancel their subscription.
How to use convertkit
Once you have an account, you will see the automation menu on top. Once you click it, various options will pop up, such as product purchase, creating a form, or segment. Let’s say you clicked to create a new form. The software creates a new sequence that allows you to edit the uploading time, subscribers, and other conditions for your automation.
There are several convertkit alternatives excellent in emarketing services that you may want to try. These include Drip, MailChimp, and CampaignMonitor.
How to switch from convertkit to mailerlite?
If you are planning on migrating from convertkit to mailerlite, all you need to do is send the online request form, and the team will get back to you. Convertkit migration process may take upto a month depending on the type of automation you will have created in convertkit.
Mailerlite vs convertkit 2020
Mailerlite is not only affordable but is also straightforward; therefore, beginner-friendly. This service also offers a 24/7 customer care team. The only major drawback is the missing premium features such as spam testing, which can become frustrating to creators.
Convertkit, on the other hand, is more expensive, and you only get a response if the customer support team is online. However, convertkit’s automation is advanced. Also, the tool features a variety of convertkit email templates and customizable subscriber lists.
Finally, it all comes down to personal preference and what you feel is right for your business. The good news is that you can always migrate if you find a better platform!