mailchimp vs hubspot

Which is email marketing tool is best for your business: mailchimp vs hubspot

According to Statistica, there are an estimated 3.9 billion active email users in 2020. This figure is expected to grow to 5 billion by 2023.

Email marketing is a powerful marketing tool for businesses.

However, with many options, choosing the best tool for your business can be a daunting task. In this post, we compare two popular options mailchimp vs hubspot and determine how each platform is suitable for your business.

What is mailchimp?

Mailchimp has been labeled as the ‘yahoo’ in email marketing since it was the pioneer platform launched to deal exclusively with email marketing. Launched in 2001, mailchimp has grown to become a popular email application for small businesses and individuals for sending newsletters and emails. Sending email on mailchimp is free if you have 2500 subscribers and below. Once your subscriber list grows beyond 2500, you pay a small monthly fee depending on your chosen plan. To understand what is mailchimp used for, here is a layout of the features.

Mailchimp features

Ready-to-use templates

Mailchimp comes with pre-installed mail templates for all users, whether free or paid. With these templates, add your message and customize the emails before forwarding to your subscribers. You can also drag and drop photos, memes, charts, or any multi-media file that you want to include in the emails. With the in-built edit tools, you can resize, edit, or alter any features on the data to make them more appealing to potential clients. The features are availed on all mailchimp plans.

Marketing Automation

With the mailchimp automation feature, you can add personalization to your emails before sending them to potential leads. This feature is useful if you have an extensive subscribers list, and wish to personalize each email. With the onboarding tool, you can set up a welcome email to all potential clients who visit your website. Further, you can integrate mailchimp to your ecommerce store to follow up on purchases, fulfill abandoned carts, or sent birthday gift reminders to clients.

A/B testing capability

The A/B testing feature allows users to test various email features that can reduce the bounce rate. For instance, you can check the best subject lines to use when sending emails, the best time to send emails, or ideal language to increase customer engagement.

Merge tags

With merge tags, you can add a touch of your voice to every email sent to potential clients. For instance, instead of starting every email with a dear customer, you can use the customer’s name for a personalized feel. Merge tags collect data from subscribers and assign a unique label to the data. Before sending the campaign, select the merge tag and add it to the email.

Pros of mailchimp


Mailchimp pricing is the most attractive feature of the platform. With mailchimp, you can sign up for free and start enjoying tools like free templates, automation, merge tags, reminders, and free landing pages. When your subscriber list grows to a specific limit, you can sign up for the mailchimp starter package, which is highly affordable.


Ease of use is a popular feature of mailchimp reviews. Once you sign up, you can start using the free templates to create campaigns, edit, and post or share. With the automation feature, you can design any email without employing a developer.

Positive return on investment

Mailchimp is more popular with small entrepreneurs and individuals due to its positive return on investment. Even the starter plan which costs $10 monthly, has many amazing features like content segmentation, automation, work-flows system, email reports, and content optimization. If you don’t have a huge marketing budget, you can start with a mailchimp free package and scale your budget as you start generating revenue from your email marketing campaigns.

Cons of mailchimp

Limited flexibility

The most significant limitation of mailchimp email marketing is the lack of flexibility. With mailchimp, you must use the tools provided by the platform; in most cases, these tools don’t support the overall digital marketing strategy.


If you have a challenge using the tools, it might take a while before being assigned a customer relationship manager (CRM). Even for the paid plans, customer support may take up to 24 hours before responding to an inquiry.

Limited automation power

Compared to hubspot, mailchimp has limited automation features. While most email features are automated, you cannot alter, edit, or format the pre-installed templates. Also, mailchimp doesn’t support multiple communication channels like SMS, interacting with other CRM platforms, or changing contact details.

What is hubspot?

Unlike mailchimp, hubspot is a more robust, sophisticated, and multi-dimensional CRM tools. Besides email marketing, you can do more with hubspot like blogging, social media marketing, CTAs, CRM, and website CMS. Essentially, hubspot allows you to manage your entire digital marketing strategy on different platforms like blogs, YouTube, Facebook, Instagram, affiliate websites, e-commerce, and any other online platform.

Features of hubspot

All-in-one solution

Hubspot email marketing is not the only feature offered by hubspot. It is a complete marketing platform that can manage your entire sales process from lead generation to converting clients, closing deals, and making follow-ups. With hubspot, you get to create more marketing assets such as blogs, websites, and ecommerce platform, a landing page, and videos. This way, you get access to client data across various purchase process and take corrective action at every stage. Thus, to answer the question of what does hubspot does, the best answer is, its an all-in-one CRM tool.

Personalized content

With the smart feature on hubspot email tracking, you can change the client emails according to their activity. This way, you make your emails targeted, personalized, and highly relevant. With hub sot, you can customize the emails basing on the marketing funnel, product category, or the industry of your potential client.

Contact segmentation

As an alternative to mailchimp, the hubspot is more advanced due to its contact segmentation capacity. Using the data collected, the platform can segment the database on factors like geographical location, income level, age, sex, stage in the purchase process, and online activity. This segmentation allows you to create more relevant and appealing messages to clients.

Pros for hubspot


Unlike mailchimp, hubspot gives more insight into collected data. Other than grouping, segmenting, and generating reports, hubspot can give you recommendations. With hubspot email tracking tools, you can get into the bounce rate, devices used, duration on the website, buying behavior online, and affiliates activity.

Powerful automation tools

Hubspot is superior to mal chimp since it goes beyond sending auto-responding emails. Hubspot has powerful customer relationship management tools that automate the entire selling process from lead generation, client management, and follow-ups.

Flexible design s and templates

Though hubspot comes with in-built templates, you can adjust, edit, or format the designs to meet your client needs.



Hubspot cost is the most significant limitation associated with this CRM platform. Hubspot has four plans. Hubspot marketing starter, which is free, has basic email marketing features. Hubspot starter plan costs $50 monthly, while the professional plan costs $400-$800 monthly. The enterprise plan is the most advanced costs, $1200 to $3000 monthly.

Robust platform

Hubspot is an excellent platform for large companies with substantial digital marketing budgets. For small entrepreneurs and individuals, the robust features might be sophisticated for their operations.


While mailchimp and hubspot are great marketing tools, each product is ideal for different companies. Mailchimp is perfect for a small company with simple online transactions. However, hubspot tools like hubspot newsletter and hubspot for Gmail are ideal for more prominent companies that have more complex operations and more data to analyze and interpret.


mailerlite vs convertkit

Which is email marketing tool is best for your business: mailerlite vs convertkit

We all know that marketing is an essential step when it comes to growing a business.

Today, technology has made this process more effective in several ways, including the ability to reach out to different people globally with just one click and just the fact that it’s easier to interact with customers and get feedback once you put out a product.

Today, we have so many email marketing service providers; however, for this article, we are going to focus on mailerlite vs convertkit.

What is mailerlite?

Mailerlite is an email marketing platform that came out in 2005, that allows its users to manage email campaigns, design landing pages, as well as allow businesses to interact with their subscribers through pop up options. This software offers 24/7 customer care support. Additionally, users can integrate this software with web services such as WordPress and Zapier.

What is convertkit?

Convertkit is a more recent email marketing service that was developed in 2015 to target both beginners and advanced creators. According to the founder Suzi Whitford, the software’s incentives have enabled her to grow her subscriber list to a whopping 50,000. Some of its features include automated emails, tags, and segments and the ability to integrate with web services such as Gumroad and teachable.

How much does mailerlite cost?

mailerlite pricing mechanism is perhaps its best feature compared to other email marketing tools. For a business that has just started and has less than 1000 subscribers, the service is completely free. Even better is that during this period, you can access all their features such as landing page builder, A/B testing, as well as form builders. However, at this stage, you can’t access 24/7 customer care or Auto Resend. Once you reach 1000 subscribers, the monthly fee is ten dollars, and the highest amount is fifty dollars once you get to 5,000 dollars.

How much does convertkit cost?

Convertkit pricing only offers a free 14-day trial, and once this period is over, you are required to pay an initial convertkit subscription fee of $29 monthly if you have less than 1000 subscribers. The monthly fee will automatically shoot up once your list of subscribers grows. For instance, someone with 20,000 subscribers must pay $179 for them to continue receiving the benefits.

How to use mailerlite

Mailerlite has a simple interface, and the dashboard menu displays all statistics such as a monthly view of your email campaigns, active subscribers, forms, your current plan as well as your automation stats. Each menu has a button that allows you to act. Additionally, their help menu has an FAQ section for all the menus that gives you a step by step guide on how to use this platform.

Mailerlite reviews indicate that it has a 4.5/5 rating on Capterra. This is because of its overall simplicity and variety of features.

If you are planning on sending automated emails to your subscribers, you can use mailerlite automation tutorials to get acquainted with the process. On your screen, click the automation tab, and you’ll see a button on the right for creating a new workflow. Here you have the option of sending a repeated workflow for every subscription or when a subscriber opts to cancel their subscription.

How to use convertkit

Once you have an account, you will see the automation menu on top. Once you click it, various options will pop up, such as product purchase, creating a form, or segment. Let’s say you clicked to create a new form. The software creates a new sequence that allows you to edit the uploading time, subscribers, and other conditions for your automation.

There are several convertkit alternatives excellent in emarketing services that you may want to try. These include Drip, MailChimp, and CampaignMonitor.

How to switch from convertkit to mailerlite?

If you are planning on migrating from convertkit to mailerlite, all you need to do is send the online request form, and the team will get back to you. Convertkit migration process may take upto a month depending on the type of automation you will have created in convertkit.

Mailerlite vs convertkit 2020

Mailerlite is not only affordable but is also straightforward; therefore, beginner-friendly. This service also offers a 24/7 customer care team. The only major drawback is the missing premium features such as spam testing, which can become frustrating to creators.

Convertkit, on the other hand, is more expensive, and you only get a response if the customer support team is online. However, convertkit’s automation is advanced. Also, the tool features a variety of convertkit email templates and customizable subscriber lists.

Finally, it all comes down to personal preference and what you feel is right for your business. The good news is that you can always migrate if you find a better platform!


Zoho vs Gmail

Which is email marketing tool is best for your business: zoho mail vs gmail?

As you seek to create stronger bonds with your clients, you need a trusted, legitimate provider for your email requirements.

The battle of Zoho Mail and Gmail may seem unfair. Gmail is a monster! But the underdog has so much to offer. This article explores the features and benefits of Zoho Mail vs G-suite to aid in your decision making based on G Suite and Zoho email reviews.

What is Zoho Mail?

Zoho Mail is an email platform that delivers a simple interface and powerful features with zero ads for a better experience in the professional and business fields. It gives you a clean webmail experience, full inbox control, and software upgrades. Zoho Docs and cloud storage allows you to create, edit, and present spreadsheet documents with the least complications.

What is Gmail?

Gmail is a free email service that is part of Google’s G Suite. All Gmail users can access the free internal storage of 15 GB. You can access Gmail via IMAP4, POP3, or as secure webmail. All emails are sorted into separate tabs that you can customize easily. Messages can be translated into different languages. You can send and receive instant messages through Gmail’s Hangouts.

Getting Started

To sign up for Zoho business email, you are taken through the process with the instructions and prompts at each stage. You need to understand Zoho email hosting before introducing your domain to make your experience more fun. It might take up to 48 hours to add Sender Policy Framework (SPF) and the Domain Keys Identified Mail (DKIM).

Getting started with Gmail is also made easier by the instructions guiding you along the way as you input the required details. You can create a Gmail account for personal or business use. For a business, you shall need to input specific information. It is also crucial that you link your account and domain to make your experience much fruitful.

Security and Privacy

Zoho Mail has reliable protection for all users against spammy and fraudulent messages. The anti-spam feature is highly effective in identifying messages and senders that are marked as spam by other Zoho email users. You may need to whitelist some senders to avoid getting your bank security audit alerts in the spam box. Your data is kept from third parties on the internet and offline.

Since its inception, Gmail has been outstanding in filtering spam messages. Your messages are well divided into categories that you can access quite easily. Your information is protected from third parties. Attachments that are sent to your mail are scanned for viruses to keep you protected from malicious content.

Collaboration Tools

Gmail is one of the top highlights of G Suite that links to other applications. You can use Google Hangouts to send messages, video calls, or run remote meetings. Google calendar allows you to schedule your activities. Google Docs allows you to write, create spreadsheets, and make online/offline presentations, making google mail for business highly effective and useful.

Zoho Mail also delivers a series of collaboration tools to improve your experience. You will find immediate access to the Zoho Docs to create and edit documents in real-time. The team chats app, ‘Cliq,’ facilitates direct exchange between you and your connections. There is a list of more than thirty apps that facilitate collaboration while touching on different fields.


Zoho Mail delivers the best value for all users. Is Zoho free? What is the criterion for Zoho mail pricing? For the free premium, you receive a limited space of 5GB per user and twenty-five users on a single domain. For the standard package of 30GB, you are charged $2 per month. $5 is charged for the PRO package that has a space of 100GB. Zoho mail is better than Gmail in being pocket friendly.

Gmail is a free email service that allows you to get a limited storage space of 15GB. To enjoy all the benefits of Gmail, you will need to consider Gmail Suite pricing. You can enjoy all benefits for $5 per month for the Basic one and $10 for the business—Gmail for business costs slightly more than Gmail for personal use. On price, gsuite email cost is higher than Zoho email.

Ease of Accessibility

You can access Google from your desktop or smartphone at any time. Its smartphone allows you to communicate much easier through messages on Google Hangouts and Video calls. There is a list of extensions in the Chrome browser, making your experience more worthwhile. For the Zoho Mail app, you can also communicate with friends and relatives much easier. Zoho email reviews show that more people are satisfied with the product. On the battle of Zoho vs g suite, both email marketing services consider the ease of accessibility to make your time worthwhile.

Gmail has been a leading email provider for more than a decade with a direct connection to the Gmail business email. Most Zoho mail reviews show that more people are shifting from Gmail. You can use Gmail for business email and Zoho mail for personal communication.

With this information, you are now well-versed on what to go with depending on what you need to get done.


Klaviyo vs Mailchimp

Which is email marketing tool is best for your business: Klaviyo vs Mailchimp?

Change is inevitable. With the advancements in technology, there comes a rise in demand for email marketing automation tools.

These tools offer users a simple digitized platform to design workflows, create emails, and automate their conversations with clients. This article compares klaviyo vs mailchimp tools. Which of these popular nurturing tools works for you? Let us guide you in your decision making.

Pricing Plans

In the first comparison, we are going to talk about money. Mailchimp pricing has a higher starting price and offers four plans, namely Free, Standard, Essentials, and Premium. The costs for each program rise gradually as per the number of contacts you have. On the other hand, klaviyo pricing involves only one plan that depends on the number of contacts you have. However, the pricing increases unpredictably, thus making it complex to understand. However, Mailchimp’s pricing plan is better than klaviyo pricing plans.

Thus, it is crucial to consider the cost of each and pick appropriately according to your budget.

Signing up

On Mailchimp, signing up is deceptively simple. After filling in your username and password, you will still be required to fill all your personal information throughout several input boxes because it lacks the autofill feature. Signing up on klaviyo is straightforward since it puts all details on a page, making it easier for you to autofill. Klaviyo double opt in is done via email or SMS to confirm member subscription.

User Experience and Design

Unlike Mailchimp competitors, this tool is user friendly. Mailchimp has been in service for nineteen years, meaning it is a trusted tool. On the other hand, klaviyo is much more modernized thus complex in design.


What is Mailchimp used for?- This tool is a cloud-based email marketing solution that assists firms in designing, automating, and controlling marketing campaigns across several email platforms.

What is klaviyo? – It majorly serves in ecommerce stores owing to its seamless combination with platforms such as Magento, klaviyo Shopify, and wooCommerce,

Features and integration

Mailchimp email marketing platform is one of the most popular in the world. Therefore, Mailchimp has a large pool of integrations. On the downside, Mailchimp lacks essential integrations; for example, there is no Mailchimp for Shopify. When it comes to features, Mailchimp’s main focus is building emails.

Klaviyo places emphasis on data. It is equipped with tools that calculate customer lifetime value calculations and also customer gender. Klaviyo also incorporates the automation feature and has a long list of integration features, unlike Mailchimp.

Ease of use

Klaviyo is used for automating email drips. It is, therefore, recommendable if you are thinking of automating your email cadences. It is user friendly’ more so if you are beginning with email management softwares.

Mailchimp is pretty simple to use. Meaning you will not have to reach out every now and then for tech support. It not only makes it easy to create an email but also simplifies selecting a template mixed with the ability to track ROI.

Customer Services

Immediately you pay for Mailchimp; you get to enjoy access to chat and email support around the clock. For phone support, you will have to pay more because it is only available on the premium plan. On the flip side, Klaviyo does not offer telephone support services. Nonetheless, you can get access to chat and email support with ease.


Klaviyo’s automation system is more advanced, with different workflows for various scenarios. It also has an idea library where you can get the list of pre-built templates to customize according to your marketing needs.

Mailchimp, too, has numerous pre-made templates to automate workflows. It is, however, less extensive compared to that of Klaviyo. Mailchimp makes it simple to set up workflows based on your marketing goals.


Klaviyo tool boasts of stout email segmentation. It allows you several options to segment your list. You may also incorporate Klaviyo with the Facebook audience to get more customization options.

On the flip side, Mailchimp has lesser segmentation options. The segments entail essential lists such as new subscribers and recent purchases. To conclude, Klaviyo gives you access to all the tools you need to build a rapport with your customers, unlike Mailchimp.

Reporting and Analytics

These tools are useful because they reveal emails that are successful and unsuccessful ones. Klaviyo offers detailed metrics such as bounced emails and unsubscribed rates. It tells what your customers are doing in real-time. It shows predictive analytics that can help you track customers to estimate the number of future purchases.

Mailchimp provides simple analytics on the campaign page required for email performance and deep insights. Its reporting and analytics tools are simple to understand compared to Klaviyo, which seems complex.

Facebook Integrations

Facebook constitutes one of the best social media platforms that expose businesses to an engaged audience and advanced features to let them get new leads and customers. Companies use Facebook lead ads to reach potential customers. This feature enables you to collect details of Facebook users that are interested in buying what you are selling.

Both Klaviyo and MailChimp can integrate with Facebook lead ads through Leadsbridge. Therefore, it is essential to integrate your Facebook lead ads with nurturing tools for more straightforward business conduct.

Value for Money

Klaviyo software saves you hours. It also makes email marketing stronger. You can also see how email marketing is contributing to your revenue thanks to its analytics. Unlike klaviyo alternatives, its analysis capability is varied owing to its large number of marketing process automation tools.

Mailchimp costs are favorable to small businesses that want to minimize expenditures. It comes on top when comparing email marketing services. It is not useful for advanced marketers.

Which Tool is Best?

According to the above comparison, klaviyo is a serious, detailed analytical tool with top-notch integrations, incredible segmentation, and sound predictive analytics. Mailchimp, on the other hand, is more affordable and user friendly. It all boils down to your business goals. Mailchimp is ideal for small businesses, whereas Klaviyo is the elegant choice for high profile businesses.


Email Marketing Services key feature analysis

What are the key features you need in your email marketing service?

Email marketing features you need in your email marketing tool. Key email marketing strategy tips in selecting the correct email marketing platform. Main advantages of the tools.

What’s most important to your team? Personalisation, data management, easy of use, reporting..? There is a pretty long list of variables.

Let’s do this, the key things to consider in order of importance:

An Audience

This is where your email marketing strategy starts in 2020! For this exercise I’m going to assume you already have clean data and a reason to speak to that list. No audience and like Lisa famously said to Bart:

If a tree falls in the woods and there is no one around does it make a sound?

Targeting and Segmentation

Have you sliced and diced your list so you can organize it in a way that makes sense to you. Some of the email marketing platforms allow you to do this in the webapp. Other email tools don’t, this is a key consideration as you mange various email marketing campaigns over time.


The fun bit (for some of us). Don’t forget to let the reader know who you are. Not just your name and company domain. How many email newsletters do you get that you just don’t remember signing up for? Who are they from, make sure the recipient can easily work that out straight away.

You also want to focus on making sure the reader understands what they are going to get from reading your email.

Most of the email marketing tools/services offer in app editing of newsletter templates for example. I would really recommend not using them. Craft your email marketing content in a tool designed for writing. Grammerly is the most popular tool that email marketers seem to use. I personally much prefer Hemingway. Partly because I have delusions of grandeur! Mostly because it just works and it’s super simple. It’s a great looking tool especially well suiting to creating email marketing content. It trains you to write in email friendly format. It’s the best email marketing tool in my email marketing toolbox. And it really is free!


Less is more.


There is a gzillion things to think about when it come to designing your communication. All the email marketing tools will tell you that they have the best email templates. Which ever email marketing platform you select be sure to remember. Just keep it simple. Make sure that your email copy is clear and easy to read. Especially on smaller screens.

A Call to Action

If you are asking for something (and I hope you are) even it’s just a click… Make sure you are clear about it. Again testing here is key, look for a email marketing tool that includes split testing as standard!

ESP Platform

We cover this bit in more detail further down. Your Email Service Provider is different from your Email Marketing Platform. In this article we are talking platforms. The ‘service provider’ is at the next level of technical. You’ll need to consider this if your looking email marketing platforms for large business. You should probably get some help from us on that if you are doing large email broadcast campaigns to big numbers of people. Spending a few bucks on help with the email marketing planning will pay dividends.


If the emails aren’t getting into the inbox then you are wasting your time. Keep testing this and use tools like to make sure you are on track. If you have a problem with deliveribility it can undermine all the work you are putting in on your email marketing automation.

Testing and Reporting

Your platform will have some reporting, take some time to see how well you did. Again if you are looking for big business email marketing platforms, testing email marketing has it’s advantages. If you are looking at smaller email marketing campaigns testing has diminishing returns.

Is that list in the right order for your business? Are they the key features you want to consider.

Take a minute now to make your own checklist. From there you can build out a rational selection process for your email marketing platform.

It’s easy to be drawn to the new shiny things from the next big thing you see. If your honest which of the shiny new features do you use beyond the ordered list above?

To take your marketing to the next level you need to be ruthless in deciding on the best email platform for you. A bit of time choosing is going to give you improved results in your campaigns. Which goes straight to the bottom line.

If you’re just starting out email marketing then you’ll want to keep things simply. As you knowledge grows you’ll naturally start using more in-depth features.

What’s next?

The selection of your email promoting platform is ultimately up to you.

And that choice should tick these boxes:

  • Your Key objectives, your email marketing game plan
  • Your team’s skill level and resources
  • Budget constraints whether that is time or money
  • Functionality (This is the bottom of the list)

Take a look at some of the key players, decide what features are your ‘red lines’ what your budget is and get started!

Each of these email marketing services has advantages:

There are hundreds of email marketing platforms, if you have found one with the upper-hand over other email marketing software let us know about! We’d love to add a review and compare it to other email marketing services.

Your going to find the most effective email marketing tool for your business!

That’s exciting!

Most of these players have trial periods. Don’t be afraid to trial a few and pick the most effective tool for your email marketing strategy desires.