Designing Your Christmas Emails

Yes, it’s that time of year again – time to start planning your email marketing campaigns for Christmas.

But how to go about it? Here I’ve listed the few things that will help you structure a winning Christmas campaign.

When Is The Best Time To Send Christmas Emails?

You may have already seen the odd Christmas email many months before the actual season arrives; maybe as early as July! However, it depends on your industry as to when it’s the best time for you to send out your first Christmas email campaign.

Retail – You tend to see Christmas emails appear around the second week in November, with particular emphasis around the Black Friday and Cyber Monday events later in the month.

Travel and Leisure – Really early, as in just after the last Christmas break. People tend to make plans early on to grab a deal, and if you are going to go away for Christmas you would have made that decision by September.

Charities and Not for Profit – Christmas is the time for giving and the spirit of good will. You’ll receive a surge of donations around the Christmas period, so September is the ideal time to begin your campaign.

Make sure you plan ahead for Christmas and use a promotional calendar to highlight key dates for your business and industry.

Don’t Forget The Last Minute Shoppers

Some people out there like to hang around and wait for a good deal, or they have just been so busy they have left it to the last minute. Shopping for the perfect gift can even be left to as late as December 21st.

To catch these last minute shoppers, you need to make your email as simple and as easy to read as possible. Avoid over the top fancy graphics or gifs in your emails and make sure it’s mobile responsive for these people on the go.

Engage Your Target Audience

Don’t use the same subject lines that everyone else is using

Common culprits are the usual ‘Best Christmas Deals’ or ‘Free Shipping on your Christmas Presents’.

Try playing with words to make your reader actually read your email, rather than skipping it. Personalise it, use your company theme to make it about you!

Have some fun with the call to actions

Rather than just a ‘Buy Now’ or ‘Click Here’ button, how about ‘Put It On The List’ or ‘Add to Santa’s’ Sleigh’?

Don’t forget to fluff up the benefit to the product. You aren’t just selling a product, you’re giving your customer the perfect gift for their loved ones.

Split Test to Measure Performance

Do you actually know what your customers are responding to? Split testing is the best way to figure out what is engaging your customers to optimise your content.

Connect Your Social Media Profiles

Publish a link to your mail-outs on your Social channels. Linking to channels can boost your online presence and promote yourselves more when users are particularly more active over the holiday season.

The Overall Design Of The Email

Branding is always important, but the email needs to be recognisable as a Christmas one. The usual colour palette for the season is warm reds and greens (holly and Christmas trees), but whites and soft blues (snow) are also common.

Use plenty of white space and don’t go too over the top with your graphical elements. Using imagery and animated gifs associated with the holiday season can be a nice distinguishable touch. These include, Santa and his sleigh, Christmas trees, baubles, holly wreaths and such like.

Don’t let changing the design frighten you. It needn’t be a massive overhaul of your current templates.

Remember, you shouldn’t stray too far from your current design, otherwise your customers may not know it’s you.

Don’t Kill The Atmosphere

It’s tempting to just blast your customers with many Christmas deals, but this could become annoying for your subscribers and result in your emails being marked as junk. Read our previous blog for tips on how to avoid the spam folder at one of the most important times of the year.


Ontraport 2020 Review

Ontraport is made for small businesses, although it is advanced enough for big ones.

As number ten on Inc’s “Top 100 Software Companies” list, the company is well-reputed in the email marketing and customer relationship management (CRM) business.

What is Ontraport?

Ontraport is an all-in-one platform that provides businesses with access to email marketing, information management, and Ontraport CRM tools. Ontraport demo features file-sharing functions, lead capture tools, automation, split testing, marketing features, social media integration, and task management.

With Ontraport, you can send your customers information that targets and captures their interests for maximum results. You can also use the interface to create landing pages, automated emails, postcards, and sign up forms.

Ontraport Review 2020

Although Ontraport’s central component is email marketing, it also has a CRM system. Its top features work around a visual campaign map that allows you to track customer interactions and automate your business operations. In this review, we shall shed light on some of the features that make ontraport stand distinguished among its competitors. These features include:

A Versatile Block-Based Editor

Ontraport landing pages, emails, and sign-up forms are built from the same full-featured editor. Once you learn how to use the platform’s block-based editor, you can use it for virtually everything. The interface offers a wide array of pre-designed blocks and functional elements. This includes dividers, headers, slideshows, coupon offers, and social media features.

Contextual Help System

Ontraport’s email system is extensive. It could be challenging to find your way around when you start. Fortunately, Ontraport features a comprehensive contextual help system. You can click on the info icon at the bottom right of every page for information about it.

You can also tap on the provided links to related Ontraport knowledge base articles for more details.

A Flexible Campaign Builder

Ontraport’s Campaign Builder allows you to lay out how your visitors will flow through funnels. It also provides you with real-time statistics about your customer’s interaction with your website. The platform also offers pre-made campaign templates for new clients and allows you to share complete workflows with other users.

Excellent Customer Support

Ontraport has a reputation for providing its customers with thorough and fast responses. They have an active live chat and phone support that is available seven days a week. If you need more information about the service, you can reach out through ontraport phone number, or browse the Ontraport blog for knowledge base articles.

Free Trial

Most email services offer their clients a free day trial. Ontraport, however, doesn’t require you to provide your credit card information for the 14-day free trial. As such, you can test out the features without the risk of charges.

Pros of Ontraport

· Great customer support

· Full CRM capabilities

· Comes with an Ontraport mobile app

· Features for enhancing e-commerce sales

· Accurate performance reports

· Effective automation

· Easy to use drag and drop editor

· Free trial with a money-back guarantee

Cons of Ontraport

At $76 a month, even the Basic Ontraport plan can seem costly for a startup or small business but the features really pack a punch. Put it this way if you start with Ontraport you won’t be looking to switch in a month’s time.

Ontraport Pricing

Ontraport offers its clients four plans with a monthly pricing model. Each Plan carries a 90-day no-risk money-back guarantee. They are:

· Basic Plan at $79 for unlimited emails, 1,000 contacts, one user

· Plus Plan at $149 for unlimited emails, 2,500 contacts, two users

· Pro Plan at $297 for unlimited emails, 10,000 contacts, three users

· Enterprise Plan at $497 200,000 emails, 20,000+ contacts, five users

Ontraport Competitors

Top Ontraport competitors include:




Wrike for Marketing

Epom Pricing

In terms of popularity, competitors include:




Zoho CRM


Ontraport customers include small and medium-sized businesses alike. The company even caters to freelancers across the globe. If your company can afford one of the platform’s Plan, then you can leverage Ontraport’s features for the success of your business.


mailchimp vs hubspot

Which is email marketing tool is best for your business: mailchimp vs hubspot

According to Statistica, there are an estimated 3.9 billion active email users in 2020. This figure is expected to grow to 5 billion by 2023.

Email marketing is a powerful marketing tool for businesses.

However, with many options, choosing the best tool for your business can be a daunting task. In this post, we compare two popular options mailchimp vs hubspot and determine how each platform is suitable for your business.

What is mailchimp?

Mailchimp has been labeled as the ‘yahoo’ in email marketing since it was the pioneer platform launched to deal exclusively with email marketing. Launched in 2001, mailchimp has grown to become a popular email application for small businesses and individuals for sending newsletters and emails. Sending email on mailchimp is free if you have 2500 subscribers and below. Once your subscriber list grows beyond 2500, you pay a small monthly fee depending on your chosen plan. To understand what is mailchimp used for, here is a layout of the features.

Mailchimp features

Ready-to-use templates

Mailchimp comes with pre-installed mail templates for all users, whether free or paid. With these templates, add your message and customize the emails before forwarding to your subscribers. You can also drag and drop photos, memes, charts, or any multi-media file that you want to include in the emails. With the in-built edit tools, you can resize, edit, or alter any features on the data to make them more appealing to potential clients. The features are availed on all mailchimp plans.

Marketing Automation

With the mailchimp automation feature, you can add personalization to your emails before sending them to potential leads. This feature is useful if you have an extensive subscribers list, and wish to personalize each email. With the onboarding tool, you can set up a welcome email to all potential clients who visit your website. Further, you can integrate mailchimp to your ecommerce store to follow up on purchases, fulfill abandoned carts, or sent birthday gift reminders to clients.

A/B testing capability

The A/B testing feature allows users to test various email features that can reduce the bounce rate. For instance, you can check the best subject lines to use when sending emails, the best time to send emails, or ideal language to increase customer engagement.

Merge tags

With merge tags, you can add a touch of your voice to every email sent to potential clients. For instance, instead of starting every email with a dear customer, you can use the customer’s name for a personalized feel. Merge tags collect data from subscribers and assign a unique label to the data. Before sending the campaign, select the merge tag and add it to the email.

Pros of mailchimp


Mailchimp pricing is the most attractive feature of the platform. With mailchimp, you can sign up for free and start enjoying tools like free templates, automation, merge tags, reminders, and free landing pages. When your subscriber list grows to a specific limit, you can sign up for the mailchimp starter package, which is highly affordable.


Ease of use is a popular feature of mailchimp reviews. Once you sign up, you can start using the free templates to create campaigns, edit, and post or share. With the automation feature, you can design any email without employing a developer.

Positive return on investment

Mailchimp is more popular with small entrepreneurs and individuals due to its positive return on investment. Even the starter plan which costs $10 monthly, has many amazing features like content segmentation, automation, work-flows system, email reports, and content optimization. If you don’t have a huge marketing budget, you can start with a mailchimp free package and scale your budget as you start generating revenue from your email marketing campaigns.

Cons of mailchimp

Limited flexibility

The most significant limitation of mailchimp email marketing is the lack of flexibility. With mailchimp, you must use the tools provided by the platform; in most cases, these tools don’t support the overall digital marketing strategy.


If you have a challenge using the tools, it might take a while before being assigned a customer relationship manager (CRM). Even for the paid plans, customer support may take up to 24 hours before responding to an inquiry.

Limited automation power

Compared to hubspot, mailchimp has limited automation features. While most email features are automated, you cannot alter, edit, or format the pre-installed templates. Also, mailchimp doesn’t support multiple communication channels like SMS, interacting with other CRM platforms, or changing contact details.

What is hubspot?

Unlike mailchimp, hubspot is a more robust, sophisticated, and multi-dimensional CRM tools. Besides email marketing, you can do more with hubspot like blogging, social media marketing, CTAs, CRM, and website CMS. Essentially, hubspot allows you to manage your entire digital marketing strategy on different platforms like blogs, YouTube, Facebook, Instagram, affiliate websites, e-commerce, and any other online platform.

Features of hubspot

All-in-one solution

Hubspot email marketing is not the only feature offered by hubspot. It is a complete marketing platform that can manage your entire sales process from lead generation to converting clients, closing deals, and making follow-ups. With hubspot, you get to create more marketing assets such as blogs, websites, and ecommerce platform, a landing page, and videos. This way, you get access to client data across various purchase process and take corrective action at every stage. Thus, to answer the question of what does hubspot does, the best answer is, its an all-in-one CRM tool.

Personalized content

With the smart feature on hubspot email tracking, you can change the client emails according to their activity. This way, you make your emails targeted, personalized, and highly relevant. With hub sot, you can customize the emails basing on the marketing funnel, product category, or the industry of your potential client.

Contact segmentation

As an alternative to mailchimp, the hubspot is more advanced due to its contact segmentation capacity. Using the data collected, the platform can segment the database on factors like geographical location, income level, age, sex, stage in the purchase process, and online activity. This segmentation allows you to create more relevant and appealing messages to clients.

Pros for hubspot


Unlike mailchimp, hubspot gives more insight into collected data. Other than grouping, segmenting, and generating reports, hubspot can give you recommendations. With hubspot email tracking tools, you can get into the bounce rate, devices used, duration on the website, buying behavior online, and affiliates activity.

Powerful automation tools

Hubspot is superior to mal chimp since it goes beyond sending auto-responding emails. Hubspot has powerful customer relationship management tools that automate the entire selling process from lead generation, client management, and follow-ups.

Flexible design s and templates

Though hubspot comes with in-built templates, you can adjust, edit, or format the designs to meet your client needs.



Hubspot cost is the most significant limitation associated with this CRM platform. Hubspot has four plans. Hubspot marketing starter, which is free, has basic email marketing features. Hubspot starter plan costs $50 monthly, while the professional plan costs $400-$800 monthly. The enterprise plan is the most advanced costs, $1200 to $3000 monthly.

Robust platform

Hubspot is an excellent platform for large companies with substantial digital marketing budgets. For small entrepreneurs and individuals, the robust features might be sophisticated for their operations.


While mailchimp and hubspot are great marketing tools, each product is ideal for different companies. Mailchimp is perfect for a small company with simple online transactions. However, hubspot tools like hubspot newsletter and hubspot for Gmail are ideal for more prominent companies that have more complex operations and more data to analyze and interpret.


infusionsoft vs mailchimp

Which is email marketing tool is best for your business: infusionsoft vs mailchimp?

When settling on an email marketing tool, you need intel on the specific email marketing tools available in the market. Here it is!

Mailchimp and Infusionsoft are some of the best tools that can be effective in improving the performance of your business. When you compare MailChimp and Infusionsoft, you will realize that they are both excellent for your business. Today, we are going to settle the battle of Infusionsoft vs MailChimp.

What is MailChimp?

Mailchimp is an email marketing manager that gives you access to a wide range of features for business entities of all sizes. It is popular for low-cost plans, powerful analytical features and tools that allow you to stay in contact with clients and prospects. You can create, implement, and examine your email campaigns as you engage a collection of different clients. Through its smartphone apps, you can continue your work on your iPhone or Android phone.

What is Infusionsoft?

Infusionsoft is a software that you can purchase for customer relationship management. It has a potent interface for email marketing that can improve your interaction with clients and general performance in the market. Infusionsoft is one of the best MailChimp alternatives that allow you to connect with third-party software. Its marketing tools will enable you to make contact and sales through social media, email, and offline channels.

Email Features

MailChimp is an email marketing tool that allows you access to a simple user interface that enables you to broadcast emails to your clients and prospects without a steep learning curve. It takes a few minutes and steps to get started on MailChimp.

Infusionsoft has an interface that might be quite confusing and overwhelming for the first time users. After exploring the key features of Infusionsoft, you can take advantage of the CRM services. With time, you can get more conversions than that of the MailChimp.

When Should I Choose MailChimp?

· For Smartphones – MailChimp features as one of the best email marketing tools that can help you to make more sales. It is designed to perform efficiently on a smartphone as well as the PC. It is also easier for the first time and subsequent users to navigate through.

· For Email Marketing – MailChimp is better than Infusionsoft when it comes to reaching more prospects and clients through the mail. This platform organizes your email subscribers and email campaigns into formats that your recipients can easily understand.

When Should I Choose Infusionsoft?

· To send Customized Emails – Infusionsoft allows you to send specific messages to specific clients on your list. It shows you the types of actions taken by your clients after the reception of previous emails.

· Classification of Customers – as you make contact with your clients, you need to get more specific to convert more clients. Infusionsoft divides your clients as per your specifications and their reactions upon the reception of your message.

MailChimp Pricing

MailChimp has a free trial period that allows you to interact effectively with the services and benefits that your business stands to gain. After the free trial, you can use:

· New Business Plan for free

· Growing Business Plan for $10/month

· Pro marketer plan for $199/month

The Mail Chimp pro plan allows you to enjoy enterprise-level features and all of MailChimp capabilities.

Infusionsoft Pricing

The free trial period allows you to get more familiar with Infusionsoft as you get a better understanding of the benefits you stand to gain. The pricing plan is as follows:

· <500 contacts – $80/month

· 1,500 contacts – $104/month

· 2,500 contacts – $144/month

· 5,000 contacts – $184/month

· 10,000 contacts – $240/month

· 25,000 contacts – $280month

· 50,000 contacts – $304/month

Is Infusionsoft worth it?

The product is quite expensive but has more capabilities than MailChimp.

Bottom Line

This MailChimp and Infusionsoft comparison can help you to make an informed choice between the two. If you are in search of an email marketing tool that has advanced CRM features, you should go for Infusionsoft. On the other hand, if you need an email marketing tool that is easy to use and cheap, you should opt for MailChimp. To reach all your clients and prospects, you should consider using both MailChimp and Infusionsoft to improve the chances of your business.


pardot vs marketo

Which is email marketing tool is best for your business: pardot vs marketo

In the current age, you need to work smarter as you aim to achieve your goals.

A variety of e-mail marketing services can improve your sales by targeting clients from all over the globe. When it comes to the debate of Pardot vs Marketo, you must consider the features and benefits of each. This information can guide you as you make an informed choice of which tool between the two suits your business best. Read on to know which features stand out for each!

Overview: Pardot and Marketo

What is Pardot?

Pardot is B2B marketing automation that is used by companies of all sizes. Users can conduct marketing automation basics like lead management and e-mail marketing, automate online forms, website tracking, digital campaigns, and lead nurturing. Auto-sync to Salesforce CRM is one of how Pardot benefits your sales team.

What is Marketo used for? Companies of all sizes can also use Marketo in facilitating B2C and B2B sales. It covers marketing needs like landing pages, SEOs, customer base marketing, scorings, and analytics. New features include mobile engagement, website personalization, social and web retargeting. Video overviews are available for all features.

Geographical Coverage

Marketo has a major coverage in New Zealand, Russia, Saudi Arabia, Taiwan, and thirty-three more countries. On the other hand, Pardot leads in more than 104 countries, including Japan, the United Kingdom, Canada, and the United States.

Customer Retention

Pardot drip campaigns are used to help you retain customers by giving you more Pardot tricks and tips. Templates for e-mail blasts and newsletters are limited, but you can create customized templates suiting your demands. You can create e-mail templates that may appeal to different clients. It sends e-mail blasts automatically with triggers like interactions and time settings. Pardot reporting is important as it allows users to monitor progress.

Marketo creates automated campaigns that are personalized for prospects. It is user friendly and highly scalable with an e-mail builder that uses a WYSIWYG editor. The visual interface makes it easier for your clients through the information collected from customer profiles. Marketo marketing automation reaches all clients through a personalized approach to e-mail marketing.

Marketing Campaigns

Pardot helps you to set up, deploy, and manage in/outbound marketing campaigns in one place. Pardot makes it much easier for you to review previous strategies that you have employed to improve sales. It has an editor that helps you to develop e-mail messages that may appeal to different prospects. You can organize tasks and create a virtual list to reach clients conveniently.

Marketo helps you to use digital marketing on a different scale to increase your sales. You can deliver streams of relevant content. Batch and real-time e-mails are triggered by certain behaviors, timing, or a series of defined steps. You can easily create professional e-mail templates. Marketo dashboard allows you to interact and keep an eye on your executed marketing campaigns.

Capture Leads

Pardot uses a landing page builder that allows marketers to create landing pages without a developer. Anonymous visitors are tracked down by Pardot to convert them into prospects. It also simplifies social profiling to make your e-mails and keywords more relevant. This automation platform changes content sent out based on individual differences.

Marketo allows you to attract and interact with relevant clients through landing pages, search marketing, web personalization, behavior tracking, and social media. It offers progressive profiling for consistent customer data. Multiple marketing activities and programs are also available to make. You might experience some difficulty in handling the built-in landing pages.


Pardot allows you to access a wide range of features through different payment plans. Pardot pricing includes Growth for $1,250 per month, Plus for $2,500 per month and Advanced for $4,000 per month. On the other hand, to learn more about Marketo Pricing, you need to make a call to get a price quote on the premium that serves you best. You might discover that Marketo costs slightly more compared to Pardot.

Over the past years, Pardot has been giving Marketo competition for quite a while. For this reason , more users have been migrating from Marketo to Pardot to reap from its perks. As you consider moving from marketo to Pardot marketing, you should consider your specific needs. With more client reviews on Pardot vs marketing clouds available, you can make an informed choice.