Planning your Automated Emails
A great deal of detail is required when planning an automated campaign, and many elements are often missed in the preparation stage. Therefore I decided to put…
Email Marketing for Cart Abandonment
Email is not just all about sending your weekly email campaigns to customers. It can also play a big role in improving conversions on your website too….
Are subject lines overrated?
Many believe the subject line is the key to email marketing success. I want to break that perception of best practice. While subject lines are very important,…
Subject line inspiration
Run out of subject line ideas? Looking for subject line inspiration? Check out our Favourite 5 Inspired subject lines of 2020 so far . . .if these…
Create the perfect email subject line
First impressions count. How many times have you heard this expression? But it is true! Everyone makes split second decisions and judgements about things; a new house,…
Eye Tracking Research in Email Marketing
Think back to the last marketing email you received – can you remember what caught your attention first? Understanding how eye tracking works can help you to…