How to engage with un-openers
One of the challenges for email marketers is working out how to reactivate all of those customers who don’t open your emails. For many, it may be…
Email sending frequency; just right
Marketers are always umming and erring over how often they should send an email, but unfortunately, there isn’t a straightforward answer to this. Finding the right email…
How relevant are your emails?
Relevant emails can drive up to 18 times more revenue than broadcast emails by providing subscribers with content that will be of interest to them. We all…
What should you be tracking?
Email marketing produces more tracking data than just about any channel. Some things are crucial for monitoring on each send, others are worth the occasional glance or…
Mental Block : 10 Content Ideas for your Newsletter
If you want your Newsletter to be popular you’re going to need to create a regular stream Newsletter content. Really? Yes sir-y, suck it up buttercup this…
Email Marketing Design: 10 killer tips
When creating a new email marketing design, we appreciate that the process isn’t always as straightforward as it may seem. If you are looking at how you…