Email Newsletter templates

email marketing analogy

Email Newsletter templates: The list of the best free to download email newsletter templates available in 2020.

Not only is this Library free it also includes responsive newsletter templates as a standard feature. Well it is 2020 after all!

There are 1,000s of newsletter templates out there. We wanted to narrow the hunt down for you. The best resources for email newsletter design. We’ve looked at easy of use for newbies or flexibility for pros.

Whatever you are looking for in your software for newsletters you’ll find it here.

What to think about when email newsletter designing

First up quality will always trump quantity. Don’t be scared to edit down your list of content ideas to the most important thing. Making sure you don’t waste the readers time is the best way to gain their respect for your newsletter. If it’s brief and doesn’t connect first time the subscriber is still more likely to give you the time of day next time. Respect your readers time and they will love you newsletter every week.

You want to have a consistent format from week to week. Some readers will scan your newsletter for the infographic of the week section or graphs and stats. Make sure they can find what they are looking for on a regular basis.

Check out our collection of email newsletter templates below.

For Newbies

So image you want your new email newsletter to be fully tested in all the major email clients. You need it to be responsive on every device or phone imaginable and you want it want it to ready to import into your ESP.

Well There are a few but my far our favorite for 2020 (so far) is stripo. If has a really easy to use intuitive interface. You can choose the perfect email newsletter template directly in the demo. We knocked out our first basic newsletter template in about 15 minutes. It was then ready for exporting and sending safe in the knowledge that it would actually work.

stripo email newsletter template
Stripo User Interface

For Pros

As a Professional email marketer you might be looking for something that gives you the choice to REALLY edit. The best starter library of HTML templates for email newsletters we found so far? Well it depends what you are looking for. In tests four out of five of you are real cheapskates and are looking for templates that are actually free. Like in real life free, not make you sign-up and then find they aren’t free! So annoying!

Anyway here’s the top twenty free email newsletter resources:

The Top 20 in a radio DJ style!

20: Mailchimp free templates

You gotta love the big boys. Good old Chimpmail, the monkey that just keeps on giving. On the way out at number 20

mailchimp email newsletter templates

19: Hubspot free template

Over at hubspot you get a choice of one free template: Perk, which isn’t really a choice now is it?

Hubspot email newsletter templates

18: Monster newsletter templates

The Monster does the monster rock. Old school and simple but really really free

emailmonster email newsletter templates

17: Campaign Monitor newsletter template

Australian’s do it on the beach – Campaign Monitor are Australian. What a cheap date, it’s free!

campaign monitor email newsletter templates

16: Github email templates

You get the picture if you do the Antwort. Looks great on desktops not just mobile!

example email newsletter templates from github

15: Litmus testing newsletter templates

If it’s not testing it’s not swinging , litmus at 15 – feel that summer vibe

summer email newsletter templates

14: Pixelhint PSD email template

free email newsletter templates PSD

13: Sendinblue newsletter templates

Out of the blue and in at this weeks number 12 it’s Send in Blue baby

sendinblue email newsletter templates

12: Litmus newsletter template too

Another entry for the boys and girls at Litmus. Pook me with a stick, it’s beauiful and free.

simple email newsletter templates

11: Pinterest newsletter template gallery

Kick me in the backside this project is a humdinger! Worse places to start that Pinterest.

email newsletter templates ideas

10: Pixhint template email for newsletter

Can you really have Passion and still be totally free – this fully responsive lot can.

email newsletter template

9: Penrose flat responsive email template

Nice work from Agent Penrose – keeping it clean

flat email newsletter template

8: Email on Acid template for Mailchimp

Is Alex on Acid? No he just works there! Summer email template specifically designed with mailchimp in mind for free

summer is here email newsletter templates

7: Sonata for hubspot email templates

More great work from hubspot – you say Sonya they say Sonata

Sonata email newsletter template

6: Litmus is on fire!

Vision from Litmus have another spot in the chart – smokin’!

Litmus email newsletter template

5: MJML one page newsletter template

Super singles – I just need a onepager

one pager email newsletter template

4: Codepen newsletter email template

A great tool for the Pros on lunch break – head over to the Pen for a quicky

HTML email newsletter template

3: Cakemail email template for news

Ever popular is ‘Popular’ on Cake

Cakemail email newsletter templates

2: Behance free email newsletter template

Some people will do anything to get in our chart – at number 2 it’s Beyoncé, I mean Behance-y

Behance free email newsletter template

1: Canva free email template design

Our favorite place to start has to be over at Canva for inspiration.

Canva email newsletter template for free


12 Newsletter design tips from Mike

Still want more?

Read up on making email newsletter templates more impactful.


Email marketing design

When creating a new email marketing design, we appreciate that the process isn’t always as straightforward as it may seem.

If you are looking at how you can design a winning email, then read on for our top ten tips on email marketing design.

1. What does the reader want to know?

Email marketing design will always depend on your objectives for sending the email. It could be you want to communicate news items, promotional offers or new products. Whatever it is you want to talk about, ensure the content is relevant to the target audience, and the key piece of information or ‘take away’, is the most prominent item within the email.

2.The ‘Marmite’ of email marketing design

Unfortunately, design is subjective, thus meaning there is no clear right or wrong answer. One person may love it and another may hate it. Also, personal preference will only get you so far. The most important thing for you to ask yourself is ‘is this right for the customer?’ If you ask yourself this question repeatedly, then your design cannot fail.

3. Build around a table

One of the most proven and most reliable ways to build a new email is through using tables. Not only will your end results look better, but some email clients including Outlook and Gmail will not render modern styling such as margining, padding and floating.

4. Make it clear

Keeping your email marketing design short, the content concise and the call to actions clear, will not only make your email more compelling for the reader, but will also make it easier for them to a). Understand what it is you are telling them, and b). What it is you want them to do.

5. Increase the flow of traffic

Always include clickable links and call to actions within your email marketing design. This will not only give you more options when it comes to tracking the results of your emails, but will also drive additional traffic to your website – giving you another opportunity to engage with your clients and capture data. Always ensure the links work and they take the reader directly to the relevant page. The last thing you want is to provide a bad customer experience and risk a potentially healthy conversion rate.

6. Carefully select your images

Remember, you are essentially telling a story, and the best way to get your story heard is to make it as visually enticing as possible. The best way to do this is to include relevant images. Positioning your images alongside related text will ensure the readers’ eyes are drawn to the message or product you are promoting. That said, less is more, so don’t rely too heavily on images to tell your story, as around 60% of email recipients block images from displaying by default. Always include ALT Tags – a text alternative for images in these instances, so your recipient can gain an idea of what the image is. Additionally, search engine spiders use ALT tags to translate what an image represents.

7. Less is definitely more

Emails are scanned, not read. Therefore, any body of text within the email should not exceed four lines. The more text you include, the less likely it is to get read. Be sure to make all your text easier to read by using a plain font such as;

This combined with standard sizes for headings, sub headings, body text and links, will help the reader to navigate their way through the contents more efficiently when scanning.

8. Never be afraid of ‘white space’

White space is underrated. Whilst some view this as another opportunity to squeeze in one more offer or message, it does in fact, act as a natural resting point for your readers’ eyes, again helping them to navigate their way through the email more easily.

9. Don’t risk an email being unopened

With so many potential online threats coming from emails, it is important for your subscribers to instantly know the email has come from you, and only you. Otherwise, you risk them sending it to their ‘trash can’ without a second glance. Use a subject line that uses your brand tone of voice and position your logo and website link consistently across all of your emails – this will also help with brand recognition and build trust.

10. Give them a ‘get out of email free card’

Always make it easy for your subscribers to ‘unsubscribe’ should they wish to. Not only is this a legal requirement, it also makes sense. If your subscriber wishes to go, let them. You can always offer them alternative frequencies and subjects with the use of preference centre, but if they want to leave, let them.


6 Email Design Feedback Tips & Tools

Many organisations dread undertaking design work, because it is difficult to manage and can quickly eat up a lot of time and resource without much to show for it.

What Makes a Good Design?

And here lies the problem; design is so subjective! A design will be loved by one and loathed by another. Just take a look at the feedback Apple has had for various designs. Someone obviously love it, or it wouldn’t have been released, but there are plenty of people that loath it.

Here are a few tips and tools to help get that email design signed off and out the door:

1) Keep the Design Committee Small:

Convincing a small group of people to agree on a design is difficult enough, so do yourself a favour and don’t invite too many colleagues to join in. Also, avoid letting people join in too late in the process, as this will undoubtedly result in otherwise avoidable work.

2) Identify the Design Decision Maker:

Ultimately it is important for one person to have the final say on what looks good, as design by committee will result in a rather ugly compromise that nobody is completely happy with. This decision maker will normally be the Brand or Marketing manager.

3) Give your Designer Clear Instructions:

Designers are very talented, but it is the job of the Marketing Manager to harness this talent and focus it, so that the design fulfils the original requirements. Give a detailed brief and wireframe of what you want the email to look like. You may also want to give some examples of the sort of design work you would like done.

4) Email Designers Are Not (Always) Email Builders:

I am very lucky, as the GraphicMail designers are also capable of building emails. However in a lot of organisations email design work and email building are carried out by two different people, or the email build is outsourced to us. If email design work and email building is carried out by separate people, make sure the designer understands the constraints in what is possible in HTML email.

5) The Wrong Feedback Tool – Email:

Too often feedback on a design is given via a huge chain of confusing emails. The trouble with this feedback method is that you are not sure if all points have been dealt with.

6) Visual Feedback:

  • Give feedback as a group on a specific email design.
  • Draw visual annotations on the email itself, removing ambiguity in your feedback.
  • Easily identify who left each bit of feedback.
  • Archive comments for auditing purposes.

Are images a bad thing in marketing emails?

There are different schools of thought when it comes to using images in email.

There are many people that think you should minimise the usage.

However these are normally given from a functional and technical point of view. From a marketers point of view we know that images say a thousand words and are aspirational.

So what are the reasons given by people for minimising the use of images? Lets go through them one by one and analyse if they are an issue.

Images give you a spam score

Yes they do but not much of one. As long as your entire email is not image based and you have a reasonable amount of text this should not be an issue. Indeed as deliverability is moving away from content towards reputation filtering this will become less important anyway.

Images get blocked

While images get blocked consumers are savvy enough to display them. Just because images do not get displayed immediately does not advocate not using them as when they are displayed they are more effective than just text.

Images can take a long time to download

We are not living in 1999 anymore, most consumers have broadband connections. It’s true that more people are using mobile but even these connections are reasonable and mobile email clients are generally optimised to make the experience with HTML email smooth. And let’s face it mobile email clients are a tiny fraction of who will read your email anyway.

So we have dampened these negative claims about images but is there anything we should be aware of when using images?

You should still make sure your email is not over-reliant on the images being rendered. There needs to be sufficient text in the email to grab the attention of the recipient and explain what the email contains. Our rule of thumb is text is fine up until you feel you are making compromises by not using images.

If you are still not sure which route to go down, why not send a split test!


Email design best practice

Email Design: Best Practices

What makes a good email design? You might have asked yourself this question countless times. But what is the answer?Unfortunately, there isn’t a definitive one.

Design is subjective; an opinion based on personal preferences and experiences. Take you and your partner for example, you would both have very different ideas and options about how you would decorate your house. Neither are right and neither are wrong, and in reality, the result will more than likely be a combination of each of your ideas.

The process behind developing the right email design is no different.

“Too many cooks spoil the broth”

Sound familiar? In most instances, there are likely to be several people involved in developing a new email design. However, too many opinions are likely to result in you going round in circles and finding yourselves back at square one. Remember that someone who has not been involved from the offset might not be on the same page and may cause confusion. That said, you should always seek the opinions of others when you have completed a select few designs to choose from.

Keep the customer at the centre

Although design is subjective, one thing you need to remember is that basing design decisions on personal preference is only going to get you so far. Asking your self the question “Is this right for the customer?” will always ensure you stay on track to achieving what you set out to. This is the most important aspect of email design, as you need to ensure you include the information that your target customer or segment will respond positively to. If the content is not of interest to them, then the design will become irrelevant.

“With great power comes great…” You know the rest

Teams without leadership are not as effective, especially in design. One member of the team needs to take the lead and have the final say. This would normally be the responsibility of the brand or marketing manager. Remember, the decision makers role is not just about having the final say, it’s to also keep the design process from getting caught up in the afore-mentioned spin cycle.

Don’t leave your specialists on the bench…Keep in touch

You might have spent hours, days, weeks or more sitting in meetings with your design team, coming up with your pinnacle email. So you want to make sure that this time and energy is not wasted by not communicating effectively outside of those meetings.

Quick emails here, post it notes there, even shouting across the room doesn’t really work that well! Come up with an effective system that works for everyone. This way all points or issues will be actively noted and dealt with in the effective way.

To Summarise:

• Give feedback as a group on a specific email design

• Draw visual annotations on the email itself, removing ambiguity in your feedback

• Easily identify who left feedback

• Archive comments for auditing purposes